Daegwallyeong Snow Festival is a festival held in Daegwallyeong, Pyeongchang, which is called the Alps of Asia, on beautiful silvery snow-covered fields in the highlands at 700m above sea level. Every January, you can feel the joy of winter at the Snow Festival! It is a representative 27-years old winter festival in Pyeongchang-gun that allows you to enjoy a romantic world of fantasy harmonized with the beauty of snow flowers and ice and to take a trip bringing you back to your childhood days.